2019 Social Media Trends and What They Mean for You in 2020

2019 was a big year for social media usage for small and large businesses alike. The following statistics from 2019 could help you up your social media game in the new year.

TREND #1
Active Social Media Users at the end of 2010 came in at 970,000,000. Almost 10 years later, the number of Active Social Media Users grew to 3,200,000,000 (+2,230,000,000).

WHAT THIS MEANS FOR YOU IN 2020
Social media has grown into the largest business tool available with the smallest financial investment there is. With 3.2 billion active users, putting just a little extra effort into your social media presence can go a long way in terms of reaching new customers. This also means that in the past 10 years, active social media users grew by an average of 223,000,000 a year. Who knows how many new active users 2020 will bring!

TREND #2
The number of local business pages on Facebook has reached 65 million.

WHAT THIS MEANS FOR YOU IN 2020
As more local businesses realize the potential Facebook and other social platforms can have on their business, the more you need to set your social presence apart from the competition. Try posting custom content such as pictures of your staff hard at work or a post wishing one of your employees a happy birthday. 

TREND #3
The number of monthly active Instagram users has grown to 1 billion according to the latest social media statistics. Since 2016, there’s also been a 7% increase in the number of US adults who use the platform with 35% of them currently using it.

WHAT THIS MEANS FOR YOU IN 2020
Instagram as a social network to reach your customers is becoming more important. Luckily, Facebook and Instagram utilize the same advertising platform. This means that the ads that you are paying for on Facebook can also be displayed on Instagram for no extra cost to you. You don’t even have to have an active Instagram account to utilize this feature!  To get the most out of your social media advertising budget, be sure that your placements are on for both Facebook and Instagram in your ad manager.

TREND #4
Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.

WHAT THIS MEANS FOR YOU IN 2020
This statistic shows that consistent social media usage is important for potential customers to see. Posts about services you offer, jobs you’ve worked on, and promotions combined with great reviews on your social channels will significantly help convert users who find your social platforms into actual customers. If your shop does paint jobs, snap a photo with the vehicle owner's permission for your Facebook or Instagram. Also be sure to let your customers know to leave you a review on Facebook or Google.

TREND #5
80% of social marketers said that their key strategy is to increase engagement across social channels.

WHAT THIS MEANS FOR YOU IN 2020
Engagement with your customers is what puts the social into social network. You want to open a dialogue with potential customers, bringing them into your shop, and keep the dialogue going with current customers, keeping them coming back.

What’s your marketing goal this new year? Whether you’d like a more consistent posting schedule, to reach new customers, or to engage and interact with your existing followers, our custom solution can help. Ask your Account Manager what our team can offer you in the new year.