The COVID-19 pandemic has caused sudden and potentially permanent changes to consumer behavior. We have witnessed a shift of customers interacting with local businesses digitally and a spike in ‘No Touch Retail’. To help our clients and our industry, we’ve compiled a list of 25 easy and innovative tactics you can quickly apply to your business.
Ensure all techs are wearing gloves and washing their hands after each service.
Sell discounted gift cards so people visit your shop after the crisis subsides.
Ensure all vehicles are disinfected before and after each service. Don’t forget to sanitize car keys prior to vehicle pick-up!
Create DIY videos for your customers. Teach them how to check their air pressure or tread depth.
Ensure your shop’s hours are updated digitally including on your website, Facebook, Google My Business listing, and Yelp.
Ensure financing options are clearly visible on your website.
Identify customers you haven’t seen in a while. Reach out to them, let them that you realize they depend on their vehicles, & remind them scheduled services and repairs that are due should not be overlooked.
Offer video conferencing through Skype, FaceTime, or Zoom so customers can get that “face-to-face” feel without being there in-person.
Run Facebook or other social media ads so your community knows your shop is open for business.
Share a blog update about any extra precautions you have put in place.
Reach out to your community and offer your services to keep food and deliveries on the road.
Ensure all contact points - phones, keyboards, water fountains, door handles, restrooms, etc. - are constantly sanitized throughout each day.
Do not cut your marketing budget.
Use your logic mind to make decisions not your emotional or anxious mind.
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