In a recent episode of the Remarkable Results Radio Podcast, Net Driven's Director of Sales, Aubrey Amborn, joined host Carm Capriotto to discuss the evolving marketing landscape within the automotive industry. Aubrey provided valuable insights into how businesses can adapt their digital strategies to align with changing consumer preferences and maintain competitiveness in today's changing market.
The Move from Traditional Marketing (00:02:37): Aubrey starts the conversation by describing the transition from word-of-mouth to modern online marketing practices.
Importance of Online Presence (00:03:52): She emphasizes that having just a website isn't enough; it should serve as a central point for consumer interaction.
Search Engine Optimization (SEO) (00:05:45): Aubrey discusses the significant role of SEO in improving online visibility and drawing in potential customers.
Communication Preferences (00:11:11): Highlighting various communication methods, she notes the growing preference for text-based communication among consumers.
Online Reviews as Modern Word of Mouth (00:21:50): The discussion highlights the crucial role of online reviews in shaping consumer opinions and trust.
Consumer Expectations Post-Pandemic (00:25:30): The conversation examines how the pandemic has altered consumer behavior and expectations, urging businesses to keep pace with these changes.
Building Customer Loyalty (00:27:54): Strategies for maintaining customer loyalty in an increasingly competitive online sphere are explored.
Understanding Customer Personas (00:32:27): Aubrey identifies different customer types, such as tech-savvy individuals and millennials, and their distinct shopping behaviors.
Keeping Up in the Digital World (00:43:46): The episode concludes with advice on staying informed about digital trends to compete effectively like larger chain stores.
Tune in to hear Aubrey Amborn's insights on navigating digital marketing within the automotive sector.
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